Call for Papers

第四届旅游接待业国际会议征文通知
Changing Asian Consumption Patterns and Emerging Dilemmas:
A New Research Agenda for the Next Practice in Tourism and Hospitality
亚洲消费模式的变革和困境：旅游接待业的新实践

December 2nd – 4th, 2013 / 2013年12月2-4日
Guangzhou, Canton, China / 中国•广州

自从里兹提出“麦当劳化的社会”的概念以来，这一理论已经在全球范围内激起大讨论，研究者关注着这一问题，并出版了为数众多的书籍和论文。全球化背景下，无论是企业抑或顾客都试图通过标准化手段来规避不确定性和风险。尽管“麦当劳社会”这一理论成功地激起了人们的讨论，然而，研究者也发现，消费社会（Consumer Society）中的主要驱动力量是全球当地化（Global Localization），而非简单的文化同质化（Cultural Homogenization）。这可被视为研究领域的一个转折点，预示着财富和权力转向亚洲，东西方思想的融合将占主导地位。“亚洲消费模式的变革和困境”会议主题反映了信息技术对旅游消费模式的影响，及其与全球范围内分散的供应链之关系。一般来讲，旅游业是个大产业，但是市场结构变化将会改变亚洲的旅游消费模式。在这一背景下，新兴的困境将凸显。

Tourism will become simultaneously more mass customized, less frequently booked as package arrangements and more often compiled a la carte according service and comfort modules travelers require;

旅游业趋向于更大规模的定制化服务，较少全包式服务，企业通过菜单和模块式服务满足顾客需求，这种模式将会频繁可见。

Asian tourists, predominantly those under 45 years of age have become more savvy travelers with higher expectations driving market dynamics which offer scope to reframe functioning value propositions;

亚洲游客，主要是那些不到45岁就已经变得非常精明的旅行者，他们拥有更高的期望，这会驱动旅游市场发展。旅游企业有必要重新定位功能价值主张。

Asia’s competitive landscape is likely to remain in flux as marketing interactions, when framed within service cycles show potential for supplier involvement in value-for-use assessment beyond sale transactions;

亚洲市场的竞争仍然可能保持不稳定的格局，营销互动（Marketing Interactions）、服务圈（Service Cycles）等可被用于评估供应商的潜在参与值，而不仅仅是交易活动本身。

One directly technology-enabled aspect  of globalization is known as the ‘second unbundling’, which refers to the ever finer geographical dispersion of activities in service and goods provision;

全球化带来的重要技术结果之一即是，供应商需要“再次分类计价（Second Unbundling）”，为特定地理区域的需求者供应更精细的商品和服务。

Though linked in remit and areas of conduct, the domains of brand presentation, provision and preservation are managerially isolated from one another and complicating decision making processes;

区域品牌展示，提供和保护尽管都与地区行为相关，但是他们的管理互不相同，是一个复杂且独立的决策过程。

The 2008 Wenchuan Earthquake and the 2011 Tohoku disaster raised awareness of ecological, ethic and social values; that satisfying consumer demands should not undermine the preservation of natural and heritage environments;

2008年汶川大地震和2011年日本东北灾难（Tohoku disaster）后，人们开始关注生态、伦理和社会价值观，不应该以破坏自然和文化遗产为代价来满足消费者的需求。

The shift in value propositions from standardised offers to reciprocal promises based on trustworthy relations put contradictory demands on brands between absorbing variety and creating distinctiveness.

价值主张由标准化服务向基于信赖关系的互惠承诺转变，从而在品牌种类和独特性创造上满足消费者的矛盾需求。

The conference organizers invite papers which contribute to knowledge how to boost competitiveness, while supporting smart, sustainable and social inclusive development. Papers are invited which coincide with the conference theme, recognizing that there have been common transnational patterns in the transformation of tourism, but there is also significant variation. That national policies shape what is optimal in each context; even in a globalizing world, embedded in technological structures, local societal choices matter. To explore and exploit the opportunities of Asia’s changing consumption patterns optimally, depends on gearing national policies towards changing the rules and adapting business modeling, where appropriate.

会议欢迎关于如何提升竞争力相关知识的论文，同时论文也可关于支持智能、可持续和社会包容性发展。论文需与会议主题相符.全球化背景下，存在相同的跨国旅游消费模式的转变，但是也有不同之处。国家政策勾勒出不同背景下的最优决策。即使在全球化的过程中，仍存在技术结构嵌入、当地社会选择的问题。合理探索和利用亚洲消费模型改变的机遇，依赖国家政策改变规则，采用合适的业务模型，将成为政府、旅游企业的合理选择。

All accepted papers will be published in the on-line conference proceedings and the most outstanding ones will be fast-tracked for review by the editors of selected journals for possible publication.

所以接受的论文将发表在在线会议论文集。其中，优秀论文可以被学术期刊出版。

The conference registrations will open soon and the conference agenda will follow shortly. Enquiries on the event can be sent to Mr. Lu, 1175455973@qq.com.

会议注册即将启动，会议议程将很快出台。会议相关咨询可发邮件：Mr. Lu, 1175455973@qq.com.

English is the language of the conference. In the above context, manuscripts are invited on topics related to the issues described above and including:

英语是会议语言，论文涉及的相关主题包括但不限于：

Criteria for selecting viable chain partners

选择可行的产业链合伙的标准

Comparative studies of Sino-European standardization development for hospitality and tourism

中欧旅游接待业标准化发展的比较研究

 Competitive and collaborative advantage from digitalization

数字化时代的竞争和协作优势

Codes of conduct and certification in the international value chain

国际价值链的行为准则和认证

Cross cultural management

跨文化管理

Destination marketing: The reputational risk and legacy impact of hallmark events

目的地营销：标志性事件的信誉风险和遗产影响

Developing new business models

新的商业模型的开发

Global value chain analysis and sustainable development

全球价值链分析和可持续发展

Globalization and local identity

全球化和地方认同的形成

Globalization, national identity and place branding in the context of China/Asian outbound travel

中国/亚洲出境旅游背景下的全球化、民族认同及地方品牌研究

    International Strategy and Implementation for hospitality & tourism enterprises

旅游接待业的国际化战略及其实施

Leveraging Creativity through the arts, media and community of practice

艺术、媒体和社区实践——创造力的运用

Lifecycle perspective of international value chain development

国际价值链的生命周期发展

Measuring the impact of partnerships for value chain development

合作对价值链发展的影响

Managing relations within a partnership

合作关系管理

New modeling approaches for territorial governance: dilemmas of tourism standardization

领域治理新模型：旅游标准化的困境

Place branding: Does it contribute to state building?

地方品牌化：是否有助于地方发展？

Partnerships as a matter of choice for destination governance and brand positioning

目的地管理和品牌定位的选择：合作方式

Public and private partnerships interfacing and institutionalism in China and/or EU-member states

中国和/或欧盟成员国家公共和私营的合作关系和机制

Regional and City Branding under Conditions of Fragmentation and Standardization

碎片化和标准化困境下地区和城市品牌的发展

Relationship of service quality and standardization in hospitality and tourism industry

旅游接待业中服务质量和标准化的关系

Role and nature of information technologies within the context of Asian travel and hospitality

亚洲旅游和酒店中信息技术的角色

Role of China in international cooperation of tourism standardization

中国在旅游标准化国际合作中的地位

Service Provision in the Creative Economy: The Standardization vs. Authenticity Paradox

创意经济中的服务提供：标准化与原真性悖论

Smart Destination Development: How to Cope with Conflicts originating from Dichotomies

智能目的地开发：如何应对源自二分法的冲突

Sustainable development and tourism standardization in the China or EU-member state context

中国或欧盟成员国家可持续、旅游标准化发展

 Destination management and touristic governance

目的地管理与旅游治理

Web 2.0 and social media: advances and dilemmas

Web 2.0和社会媒体：进步和困境

However, submissions are not limited to these topics. Both conceptual and empirical papers are welcome. The topics will be organized by tracks/issues (main categories) to aggregate common avenues of research, where appropriate.

当然，论文不仅仅限于这些话题，可以是实证研究，也可以是规范研究，分组讨论议题将会根据共同的研究方向整合安排。

Deadline for Submission/关键日期

Proposals for special sessions, themed workshop tracks and innovative forms of networking and collaboration are welcome. However, paper proposals may be empirical or practical in nature, but should bear a relationship to the conference theme and present managerial issues that are relevant to researchers and managers.

会议鼓励专题研讨会和创新交流与协作，欢迎参会学者报名召集小组讨论会议。实证或应用型论文应该与会议主题契合，呈现相关研究人员和管理人员的管理问题。

Abstracts should have a maximum of 250 words and submitted before the deadline September 15th, 2013 by completing the appropriate paper proposal (or abstract, See conference homepage). Submitters will receive a message of acceptance/rejection by September 30th, 2013. Last submission date (full paper or extended accepted abstracts) will be October 31st, 2013 (this last submitted version will be included the conference material for distribution to the conference delegates).

摘要提交截止日期：2013年9月20号，不超过250个字，提交正确的论文建议书（或论文摘要，见网站首页）。2013年9月30号，会议组将给每位提交者回复：接受或者拒绝。最后的提交日期（包括论文全文或其他摘要）：2013年10月31号（最终论文版本将包含分发给与会代表的会议材料）。

Submission Rules and Policies: 原则与政策

1. Submitted papers must not have been previously presented or scheduled for presentation in an international conference, or published or accepted for publication.

提交的论文不能在其他会议上展示或预展示，拒绝一稿多投。

2. Each submitter is allowed to enter 1 paper submission only as the first author author/presenter. This enables a smooth scheduling process and ensures broad program participation.

一篇论文以第一作者/展示者仅投稿一次，以保证广泛参与度和流畅的会议进程。

3. Please note that incomplete submissions will not be reviewed.

信息不完全的投稿将不被接受

Journals/支持杂志

Professor Leo Paul Dana，the editor of the Journal of Enterprising Communities: People and Places, has agreed to publish selected papers that coincide with the objectives of his publication. The format for submissions to the Journal of Enterprising Communities: People and Places can be found at:www.emeraldinsight.com/jec.htm.

Enterprising Communities: People and Places 杂志承诺收录相关主题优秀论文，论文格式要求见：www.emeraldinsight.com/jec.htm

Professor Slawomir Magala, editor of the Journal of Organizational Change and Management invites delegates to submit a paper for review in a special issue on Change management: Developing Analyses Beyond the Standardisation -Authenticity Dichotomy.

组织变革和管理杂志（Journal of Organizational Change and Management）鼓励参会者提交关于管理变革研究主题的论文：如标准化-原真性困境中，企业该如何发展？

Tourism Tribune （in Chinese）/旅游学刊

Professor Lingyun Zhang, editor of the Journal of Tourism Tribune, invites delegates to submit a paper for review in a special issue on Hospitality Development in China.

《旅游学刊》欢迎研究中国旅游接待业发展的相关论文。

Conference Organizers/主办机构

Sun Yat-sen University (Guangzhou) is one of China’s top universities and well-known for its management research and teaching. The School of Tourism Management has been actively involved in international cooperation and development and has established close linkages with the tourism industry inChina andGuangdong province in particular. Please see http://www.sysu.edu.cn/2012/en.

中山大学（广州）是国内一流大学，尤其以管理研究和教学闻名遐迩。中山大学旅游学院积极参与国际化合作与发展，使中国特别是广东省旅游业的发展向国际化接轨，详细信息请查阅：http://www.sysu.edu.cn/2012/

The Rotterdam School of Management (RSM), Erasmus University is a leading business institution with the goal of creating leaders in thought, action, and engagement in the greater world. RSM is member of a small group of business schools with triple accreditation by EQUIS, AACSB and the Association of MBAs and identified by theFinancial Times among the top international management schools in the world. Please see http://www.eur.nl/english/

伊拉斯姆斯大学鹿特丹管理学院（RSM）是一个世界上领先的商学院，旨在培养思想兼行动都优秀的领导者。RSM是少数同时获得EQUIS认证、AACSB认证和 MBAs认证的学院之一，被金融时报誉为世界上顶尖的国际化管理学院。网址：http://www.eur.nl/english/

China National Institute of Standardization (CNIS), formerly known as the State Science and Technology Commission Standardization Research Institute, is engaging in standardization research. Research Center of the Modern Service Standardization of CNIS is one of the first professional research team in China to carry out services standardization research. It has been committed to carry out the standardization of services cutting-edge theory, the policy design and applied research over the years. Providing a range of standardized solutions for government departments, trade associations, companies and other institutions, and forming a large number of research results to promote the service industry standardization work and produce good economic and social benefits. Please see http://en.cnis.gov.cn/

中国标准化研究院是从事标准化研究的国家级社会公益类科研机构，主要针对我国国民经济和社会发展中全局性、战略性和综合性的标准化问题进行研究。现代服务标准化发展研究中心隶属于中国标准化研究院，一直致力于开展服务标准化前沿理论、政策设计以及应用研究，为政府部门、行业协会、企业以及其他机构提供整套服务标准化解决方案。网址：http://en.cnis.gov.cn/

SAC (Standardization Administration of the People's Republic of China) has been involved in standardization in the field of tourism. At least they provide the input for international standardization in this field. http://www.fbw-cnis.org.cn

国家标准化管理委员会（SAC）已注重旅游标准化研究，提供该领域中国际化研究成果http://www.fbw-cnis.org.cn

European Academy for Standardization (EURAS) was founded in Hamburg in 1993 by researchers from various academic fields (i.e. economics, engineering, social sciences, law, and information sciences). It is a registered society under German civil law, and a non-profit organization. The foundation of EURAS was prompted by a common desire to promote and achieve progress in the academic treatment of standardization, involving the widest possible range of disciplines.  Please seehttp://www.euras.org/

 欧洲标准化科学院（EURAS）于1993年建于德国汉堡，由不同领域的研究人员建成（如经济学，工程学，社会学，法学和信息科学）。这是一个非盈利性组织，旨在推广学术上的标准化研究。http://www.euras.org/

China Tourism Academy was founded in Beijing in 2008 by China National Tourism Administration (CNTA). CNTA aims to establish itself as "think tank of the government, brainpower of the industry and highland of the academia specialized in promoting the development and international exchange of the Chinese tourism industry", by focusing on researches on basic theories, policies as well as key and difficult issues concerning the development of tourism, studying, compiling and verifying tourism development plans, providing technical support to the inspection of tourism development plans submitted by local governments, organizing the training of high-level and professional talents in the tourism field and managing international and domestic academic exchanges. Please see http://eng.ctaweb.org.

中国旅游研究院于2008年建于北京，由中国国家旅游局建立。它的建设宗旨是“促进中国旅游产业发展和国际交流的政府智库、业界智囊、学术高地”，重点开展影响旅游业发展的基础理论、政策和重点、难点问题的研究，参与旅游发展规划的研究、编制和论证工作，承担对地方报审的旅游发展规划审查的相关技术支持工作，积极开展旅游领域的高层次人才培养、专业人才培训和国际国内学术交流工作http://eng.ctaweb.org.

Conference Chairs/会议主席

Dr. Jigang Bao Professor, Dean of School of Tourism, Sun Yat-sen University, China

保继刚 中山大学校长助理、旅游学院院长、教授

Dr. Frank Go, Professor at Rotterdam School of Management, Erasmus University, the Netherlands

荷兰伊拉斯姆斯大学旅游研究中心主任

Conference Advisory Committee/咨询委员会

Prof. Dr. George Ritzer，Distinguished Professor at the University of Maryland, College Park, the Editor of Journal of Consumer Culture, and the Associate Editor of Journal of Tourism and Cultural Change, the author of The McDonaldization of society. (to be invited for keynote speech)

马里兰州立大学杰出教授，Journal of Consumer Culture主编，全球高引用率学术书籍《The McDonaldization of Society》的作者（引文达4000余次）。

Professor Dr. Wolfgang Georg Arlt is the founder and director of the COTRI China Outbound Tourism Research Institute based in Heide/Holstein and Shanghai. (to be invited for keynote speech)

中国出境游研究所主任、教授

Bin DAI, Professor, Founding President of the China Tourism Academy(to be invited for keynote speech)

戴斌 中国旅游研究院院长

Changhong BAI, Dean, Professor at College of Tourism and Service Management, Nankai University, China

白长虹 南开大学旅游与服务学院院长、教授

Huiming GU, Deputy Dean, Professor at School of Tourism Management, Beijing International Studies University

谷慧敏 北京第二外语学院旅游管理学院副院长、教授

Tolo Deyà, Dean, Faculty of Tourism, University of Balearic Islands, Spain

西班牙巴利阿里群岛大学旅游学院院长

Haiyan SONG, PhD, Chair Professor, Hong Kong Polytechnic University, Hong Kong, China

宋海岩 香港理工大学旅游与酒店管理学院教授、博士

Liping CAI, PhD, Professor, Deputy Dean of School of Consumer and Home Economics Science, Purdue University, USA

蔡利平 普渡大学消费者与家庭经济学院副院长、教授

Brent W. RITCHIE, PhD, Head and Research Director, School of Tourism, The University of Queensland

昆士兰大学旅游学院院长

Conference Program Committee/程序委员会

Qing PENG, Executive Vice-dean, Tourism School, Sun Yat-sen University

彭青 中山大学旅游学院 常务副院长、教授

David CHAN, General Manager, Grand Hyatt Guangzhou

陈柏桓 广州富力君悦酒店总经理，广州市酒店行业协会执行会长

Henk de Vries, PhD, Associate Professor at Rotterdam School of Management, Erasmus University

荷兰伊拉斯姆斯大学管理学院标准化与战略管理研究中心主任，博士、副教授

Chaozhi ZHANG, PhD, Professor at School of Tourism Management, Sun Yat-sen University

张朝枝 中山大学旅游学院，博士、教授

The Scientific Committee/学术委员会

Guojun Zeng, School of Tourism Management, Sun Yat-sen University, China 中国中山大学旅游学院 曾国军

Adee Athiyaman, Western Illinois University, USA 美国西伊利诺伊大学

Arja Lemmetyinen, University of Turku, Finland 芬兰图尔库大学

Francesco Calza, University of Naples "Parthenope", Italy 意大利那不勒斯大学

Frank Go, Rotterdam School of Management, the Netherlands 荷兰鹿特丹管理学院

Henk de Vries, Rotterdam School of Management, the Netherlands荷兰鹿特丹管理学院

Honggang Xu, School of Tourism Management, Sun Yat-sen University, China 中国中山大学 徐红罡

Leo Paul Dana, Montpellier Business School, France 法国蒙彼利埃高等商学院

Lise Lycke, Copenhagen Business School, Denmark 丹麦哥本哈根商学院

Maria Della Lucia, University of Trento, Italy 意大利特兰托大学

Mariapina Trunfio, University of Naples "Parthenope", Italy意大利那不勒斯大学

Patrick Stroobandt, Plantijn University of Applied Sciences, Belgium 比利时Plantijn应用科学大学

Slawomir Magala, Rotterdam School of Management, the Netherlands荷兰鹿特丹管理学院

Stephen Little, Open University Business School, United Kingdom 英国开放大学商学院

Ulla Hakala, University of Turku, Finland芬兰图尔库大学

Secretary General

Bin Liu PhD, Assistant Professor of Tourism School, Sun Yat-sen University

刘    冰  中山大学旅游学院，博士、讲师

Xiaojuan YU PhD, Assistant Professor of Tourism School, Sun Yat-sen University

余晓娟 中山大学旅游学院，博士、讲师

Who should attend/与会人员

This conference is aimed at: hospitality, travel, retail sector practitioners, consultants, government agencies, ministries of economic development and cultural Institutes and foundations, regional and city governments; mayoral offices; regional, cantonal, state and city tourism, economic and development agencies, investment promotion agencies, academics and researchers in marketing, international politics, public affairs, international marketing and branding, international relations, public diplomacy and journalists who serve a wider public to debate issues, risks and potential solutions.

与会人员包括：酒店，旅游，零售行业，咨询，政府部门，经济文化机构和基金会，地方政府相关人员；地区、城市、国家旅游发展，经济发展机构，投资促进机构，营销学术研究，国际政策，公共事务，国际营销和品牌管理，国际关系，公众外交等机构成员和新闻记者。

Business-to Business Event 业界活动

The conference gives affordance to suppliers from EU-member states to meet, network, negotiate and conduct business with Chinese hospitality and tourism service providers

本次会议提供了欧盟成员国家供应商和中国旅游接待业供应商的合作机会

Registration/注册方式

Registration takes place via the Conference homepage the steps that follow:

1. Click the homepage and complete the form as indicated;

2. Forward your abstract (review is estimated to take place within approximately 2 weeks)

3. To qualify for a discount book your hotel room prior to October 1st contact:

注册方式如下：

1.单机主页，完成表格填写

2.提交摘要

3.10月1日前预订酒店，可享受酒店优惠价

会议网站http://211.66.128.162:8080/conference/